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The pandemic has pushed many organizations to become fully remote, and the experience has been better than many imagined. Nevertheless, in the new ways of working, we experience:

Companies’ culture is crucial and often forgotten while transforming hybrid – we ask ourselves:

How to maintain organizational culture? 

An organization’s culture can affect employee happiness and productivity. A strong organizational culture can lead to a happy and very productive staff, which is very helpful for business. An organization that gets corporate culture right will have employees willing to work and perform at their best.

Culture is more than just team building. It is about providing a positive environment for employees and developing a company culture that is unique to the company.

Most organizations are usually a product of chance, not planning. A culture is formed as a company grows; people work together to create new things. The owner didn’t start his business with the thought, “what do I want my culture to be?”. The culture is shaped by the attitudes and decisions of senior managers and those of the lower-ranked employees who grow with the business. However, natural disasters don’t have to be fatal. There are ways to minimize their effect on our lives. You can shape the organizational culture by nurturing the behaviours and attitudes you deem worthy. You can also recruit new staff who will be an excellent cultural fit for the company. 

CEOs are becoming laser-focused on organizational culture, intending to improve their bottom lines and work styles. They are trying to create an environment where employees are free to be creative, innovative, productive, and engaged. As employees continue working remotely, one of their key goals as an employer should be maintaining your company culture.

An organization’s culture is complex but can be constructed based on several factors. As the COVID-19 outbreak has affected work routines, many companies have found that remote working is slowly destroying their organizational culture.

With remote work, business leaders face new challenges asking themselves how to reimagine their organizational culture where rituals and ceremonies enacted in the office are inaccessible. 

Adapting to a hybrid environment will require some trial and error, but companies that invest time and resources into new processes will be able to thrive in a new era of work…

These aspects help transform into a hybrid while maintaining organizational culture:

– Reach out to your remote employees by establishing more touchpoints with them – leaders should stay visible

  1. Remaking onboarding processes, e.g. with help from companies like Globalization Partners with which your company can quickly hire team members in a new country without the legal, tax and HR burdens. Because you don’t have the burden of setting up your entity or subsidiary, you’ll have plenty of time to reinforce other organizational processes.
  2. Fostering inclusive ways of communicating is essential because not everyone will adjust to remote working the same way. While environmental stressors can contribute to climate change, it is also true that personality types can be one. We no longer have a “one size fits all” approach to management, and businesses must adapt to the new landscape. In an era of remote working – don’t forget to provide proper workplace accommodations for the workers!
  3. Help employees to stay connected to the overall vision and goals your company promotes – the feeling of being part of something bigger than themselves is irreplaceable! After seeing several business leaders shift their office space from in-person to remote working, many business leaders have decided to apply the same rules to their employee engagement. Your employees may be working at home, but they’re still working. A company should motivate the introverts in their team with happy, joyful, and energetic people. Your staff should be aware of the available benefits, how to access them and what support is available.

Be aware:

Workplace culture is a crucial factor in the success of any business!

When working hybrid, you’ll have access to coworking spaces and office communities, creating additional cultural beliefs and norms. Don’t worry these extra spicy are a massive benefit because people have the freedom to

🟠 establishing a sense of belonging like in the office, where not everyone wants to be with the same five colleagues all over again, remote work provides an alternative to a toxic office culture resulting from management neglect.

🟠 establishing a better network because coworkers are not being guided by systems and routines which were previously established in the office. 

Hopp identified that flexible workspaces are more open to change and subject to influence from new, non-work factors present in employees’ day-to-day lives. Most companies have values, but they only positively affect culture or become tightly connected if the values are consistently demonstrated through the company’s behaviour.

Coworking spaces, for example, are an organism with reinforced incentives through common sense. Instead of punishment for breaking the “rules,” their communities often build a natural reward system for appreciation and encouragement by other coworkers. Try it out and assign employees to an “emergency” team if they appear to be coping extremely well with remote working. This colleague can help you with workplace matters if you are experiencing difficulties. Try Hopp!


Carlo Ciliberto

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